Job Description
Description The Marketing and Communications Manager is responsible for developing and implementing the long-term marketing & communication vision for Camillus House’s brand, which promotes its unique position in the South Florida non-profit sector. Responsibilities include planning, development and implementation of all Camillus House marketing strategies and marketing communications, both external and internal. This position oversees development and implementation of support materials and services in the area of marketing and communications, to include products that support the organization’s fundraising efforts; directs the efforts of the marketing and communication vendors and contractors; and coordinates at the strategic and tactical levels with the other functions of the organization.
- Understands, appreciates, and articulates the mission of Camillus House; and has a desire and ability to work collaboratively with varied constituencies, including board members, senior leadership, department heads, program staff, volunteers and clients.
- Demonstrates a high level of productivity while remaining calm and effective under pressure.
- A self-starter with demonstrated ability to work independently, as well as, with multidisciplinary teams and co-workers.
- Ability to maintain a high level of poise and professionalism in all circumstances.
- Commitment to the Values and Mission of the Brothers of St. John of God as witnessed through Camillus House and Health in serving the needs of the underserved populations:
- Hospitality: Welcoming all with “Hi, how can I help you today” with a smile and eye contact.
- Respect: Raising the dignity of another by recognizing they have been created in the image of their God.
- Spirituality: Creating a safe space for another to seek balance of mind, body and spirit in their life.
- Quality: The talents you bring to Camillus will be fulfilled 100%.
- Responsibility: Recognizing and respecting that all is a gift of God and we are called to hear the cry of the earth for protection.
- Reflects, articulates, and promotes the mission, vision and identity of Camillus House.
- Creates, implements and measures the success of a comprehensive marketing and communications program that will enhance the Camillus House image and position within the general public, and facilitates internal and external communications.
- Manages the strategic and creative design of Camillus House marketing and communications activities and materials including:
- Branding awareness
- Website, social media, and video production
- Collateral materials for fundraising
- Media Relations
- Manages marketing and communications vendors and contractors – including creative agencies, independent contractors and interns.
- Ensures consistent communication of Camillus House’s established image and position, throughout the institution, and to all constituencies, both internal and external.
- Upholds branding standards and protocols to ensure a uniform “style guide” (uniform fonts, logos, pictures).
- In conjunction with Sr. VP, manages editorial direction, design, production and distribution of all organizational publications and mailings, including annual reports, monthly newsletters, and direct mail efforts in support of the organization’s fundraising strategy and direction.
- Coordinates media interest in Camillus House and works with Communication firm to ensure regular contact with target media and appropriate response to media requests.
- Coordinates the appearance of all Camillus House print and electronic materials such as letterhead, use of logo, brochures, etc.
- Develops, coordinates and oversees programs, technical assistance and resource materials to assist various departments in the marketing, communications and positioning of their activities.
- Conducts relevant market research and coordinates and oversees this activity. Monitors trends.
- Leads special projects as assigned, such as anniversary campaign, re-branding/logo development, campaign communications plan.
- Responsible for the achievement of marketing and communications goals. Ensures that evaluation systems, including benchmarks, are in place related to these goals and objectives and reports progress to the SVP of Philanthropy & Communication.
- Develops short- and long-term plans and budgets for the marketing and communications program and its activities, monitors progress, assures adherence and evaluates performance.
- Develops, implements and monitors systems and procedures necessary to the smooth operation of the marketing and communications function.
- Keeps informed of developments in the fields of marketing and communications, and not-for-profit management and governance, and the specific business of Camillus House and uses this information to help the institution operate with initiative and innovation.
- Other Duties as assigned.
Requirements - Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities.
- Strong creative, strategic, analytical, and organizational.
- Experience developing and managing budgets as well as training and appraising interns and volunteers.
- Experience overseeing the design and production of print materials and publications, website management, and social media content creation and management.
- Commitment to working with shared leadership and in cross-functional teams.
- Ability to blend attractive design and high functionality in all projects.
- Strong oral and written communications skills.
- Ability to work independently and responsibly while managing numerous projects simultaneously.
- Able to work in a diversified environment.
- Successful completion of Toxicology test and of Criminal Background Check.
- Successful completion of Level II screening.
- Valid FL Driver License with clean driving record.
Experience : Minimum three (3) years of experience in marketing, communications or public relations, with demonstrated success, preferably in the not-for-profit sector.
Education : Bachelor’s degree in journalism, marketing, communications and/or public relations preferred.
Language : Proficiency in oral/written English; Spanish preferred; additional languages a plus (i.e. Creole).
Skills : Computer literacy in word processing, database management and page layout, including experience with Adobe Creative Suites (InDesign, Illustrator, etc.) and MS Office products and other general-purpose tools (Acrobat, FTP, multiple Internet browsers, etc.).
Culturally sensitive to the social, psychological and healthcare needs of the vulnerable populations serviced.
Job Tags
Temporary work, For contractors,